Method In Mind: Operatus

Website Re-Design and Implementation, Copywriting

Don Dini approached team A with a marketing problem. He had a fantastic web application called Operatus, but was underwhelmed with his current site's design and message., lOne of our first steps was to create two separate sites for the two different levels of Operatus, consumer and enterprise class. The user experience was immediately clarified by this simple choice.

Our design is inspired by the Apple approach to software sites: lots of info, not a lot of clutter. We went dark instead of light, just to stand out from the crowd and give a bit of sexiness to a techy product.